Modules

Discovering and Shaping Opportunities for Innovation

Lesson

• Jobs to be Done Theory and Framework

Customer Discovery: Why, What it is, and How to Prepare

Lessons

• Managing & Testing Assumptions
• Preparing for Customer & Stakeholder Interviews
• Finding People to Talk To
• Conducting Effective Customer Discovery

Competition: There is ALWAYS competition!

Lessons

• Defining Your Competition
• Serving Customers vs Competing with Others
• Competing in the Real World

Customer Discovery Results and How to Use Them

Lesson

• Data Insights to Solution Direction

Value Proposition: The Heart of your Innovation and Business Model

Lessons

• Value Proposition: What is It?
• Value Proposition: How to Create It
• Designing Your Solution to Deliver Value

Your Business Model

Lesson

• Feasibility & Viability

Pitching Your Idea

Lesson

• About: Pitching